Confirmit CAPI: Enabling Data Collection Anywhere

Confirmit CAPI (Computer Assisted Personal Interviewing) enables Market Research agencies and global enterprises to gather feedback regardless of where the respondents are located.

The goal of Confirmit CAPI is simple - to revolutionize the world of personal interviewing. Through Confirmit CAPI, businesses are empowered with face-to-face storefront and mall interviewing technology that delivers methodology on the premises of the respondent, not vice versa. Market Research agencies can ensure they meet quotas for their clients, regardless of whether respondents are reached through online surveys or face-to-face.

Global businesses can measure the impact of corporate event sponsorship, product placement, and advertising effectiveness by interviewing people at the time they are exposed to the media in question. This allows them to gather timely and accurate data, and to reach key demographics with whom it would be otherwise difficult to engage.

Interviewers simply connect to the Internet before field work to synchronize new or updated surveys and receive instructions from a supervisor, and reconnect during or after field work to synchronize the response data to the central Confirmit platform.

Confirmit CAPI is built on the Confirmit Web-based platform, enabling the same advanced and sophisticated capabilities common to online surveys for offline face-to-face field work. Including multimedia elements such as advertising commercials, adding complex survey logic, using advanced quota control, or interviewing in any language, is made simple with Confirmit CAPI.

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Confirmit CAPI benefits: Increase the value to your business and measure the impact.

Confirmit CAPI features: Single survey authoring, web-centric, interviewer management, and more.

Confirmit CAPI: Enabling Data Collection Anywhere

Confirmit CAPI (Computer Assisted Personal Interviewing) enables Market Research agencies and global enterprises to gather feedback regardless of where the respondents are located.

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