Download white paper: Enterprise Feedback Management (EFM)

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Enterprise Feedback Management

- A Confirmit White Paper

Britain's Innocent Drinks famously made the decision to launch its business after a weekend's market research project. The company's founders bought £500 worth of fruit, mixed their favorite smoothie recipes, and sold them at a jazz festival in London. The research consisted of a sign and two bins.

The sign asked "should we quit our jobs and dedicate our time to building a fruit smoothie empire?" Respondents answered by disposing their empty cups in bins labeled "yes" or "no." The "yes" bin was filled at the end of the weekend, and the rest is history. Within five years the company was selling annually over £15M worth of smoothies.

While this example may appear a bit frivolous, in fact it illustrates an example of practices that are available today through online technology known as Enterprise Feedback Management (EFM) software. EFM is defined as the process by which the collection, analysis and reporting of attitudinal data is integrated into automated business processes and transformed into actionable insight that directly impacts business decisions and performance.

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