Give It To Me Now!

In the Age of the Customer, customers demand attention.

Veruca Salt wanted her Oompa Loompa now. And, if you'll remember, she didn't want just any squirrel-she wanted a trained squirrel. At the time, it was perfectly understandable for Grandpa Joe to suggest, "What she wants is a good kick in the pants." Now, however, we've come into the age of the customer, and this customer-whether she's part of the "me generation" or not-expects her Oompa Loompa now, and her squirrel trained. She knows what she wants, and she intends to get it.
 

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