Confirmit Sets Its Sights on the Horizon
The days of customers freely volunteering their time to respond to traditional surveying techniques is over. Consumers have grown increasingly busy and impatient -- yet remain incredibly valuable resources. That being so, the management and distribution of customer feedback throughout the enterprise is crucial -- at least according to enterprise feedback management (EFM) vendor Confirmit, which promises to close the feedback loop with Horizons, its new multichannel platform for feedback and market-research applications.
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